A logo identifies a company or product through the use of a symbol or a signature.

A logo doesn’t directly sell the company or brand, it rarely describes a company. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identify, not to explain. In a word, what a logo means is more important than what it looks like. 

To illustrate this concept, think of logos as people. We prefer to be called by our names – Tom, Alex, John – rather than by the confusing and forgettable description of ourselves as “the guy who always wears blue and has blond hair”. Similarly, a logo should not literally describe what the company does, but rather identify the company in a way that is recognizable and memorable.

The visual identity of a brand can make it take off as well as not provoke enthusiasm. Consciously or not, consumers use the brand logo and visual identity to make a first impression and judge whether the company is trustworthy, friendly, cool, caring or innovative. That’s why you shouldn’t rush into choosing a visual identity, but take the time to think about it so that it allows you to recognize your brand and the message you want to convey.

We will take the needed time at each step of the creation process to ensure that your logo is a perfect match for you.